New Ad Technology Helps Sites Earn More

It's been awhile since our last writing, but we hope to begin making more regular posts here. ;)

Today, we would like to highlight a new service called LinkSmile.

LinkSmile.com is an advertising marketplace with a few distinctions.

- LinkSmile has developed a new technology to automatically manage text link ads*
- LinkSmile supports buying/selling of seo-friendly text links, banners, and standard text links**

*Text Link Ads are outbound links to other sites. By offering this type of ad, webmasters can generate a good bit of revenue. Buy buying text link ads, sites can increase traffic and possibly boost search rankings

**Standard Text Link are outbound links to other sites using a javascript method. They help boost traffic but not search rankings

There is so much to this program that we can't begin to touch the surface in a single post. However, we have set up ads on our SEO Monk web site and it has gone very smoothly.

You can join at no cost and there are no listing fees.

http://www.LinkSmile.com

Google adding advertisers

"Google Inc. , the No. 1 Web search company that recently went public and said it will not issue financial forecasts, expects to add 372,050 advertiser accounts by 2008, the San Francisco Chronicle reported on Wednesday."
reuters

Search today - Matthew Koll Interview

SearchEngineWatch interviews Matthew Koll of Wondir.

Do you think it's possible for any company to beat Google?
Of course it is. We haven't witnessed the end of history - not in the world, and not in the search business. Google's competitors are offering very competitive quality of results now. And Microsoft really has not been heard from yet. I think we should start a pool - picking the year and month in which Google is not the leader in search engine traffic.
searchenginewatch - full interview

Google moves onto the Desktop

Google Desktop beta has just been released.

Google search becomes personal
"Google is expanding the borders of its search empire into people's computers.
The net giant has released a preliminary version of a desktop program that will search computer hard drives, as well as the web.
"We think of this as the photographic memory of your computer," said Marissa Mayer, Google's director of consumer web products."
bbcnews

Higher Paid Search Rank Not Always Better, Study Says

"The research confirmed that, for high-volume keywords, conversion rates generally fall as rank decreases. However, when looking at the bottom 80 percent of keywords based on click volume, conversion rates often converted at higher levels than the top ranked listings."
clickz

SearchTHIS: All Things Google

"Would be hopefuls of search traffic seek top listings by dumping buckets of cash into optimization strategies. Google AdWords advertisers pay equal or greater amounts of cash into trying to figure out how to maintain top pay-for-placement listings; publishers reap plenty of dough from content clicking AdSense listings placed (sometimes) strategically on their sites. But that wasn’t enough for Google.
Google has a shopping engine, news search, images, blogging, discussion groups, and even that didn’t satisfy the Googlers."
imedia

Wi-Fi not a slam dunk for basketball Maverick

"Mark Cuban, the billionaire Dallas Mavericks owner, wouldn't think of surfing the Internet from his seat during Mavericks home games. "Hell no," he declares."
And thanks to him, neither will anybody else attending Mavericks games at the American Airlines Center.
The people running the center, where the Mavericks and the National Hockey League's Dallas Stars play, have just installed a Wi-Fi network. Joe Heinlein, the center's IT director, thinks selling Internet access to ticket holders would be a fine way of earning revenue. But Cuban has nixed the idea at Mavericks games, despite its revenue implications for the arena organizers."
zdnet

Lycos Acquired By Korean Internet Company

"Daum Communications has completed the acquisition of Lycos. The transaction includes the Lycos.com site as well as Lycos' popular specialty sites, wired.com, tripod.com, angelfire.com, matchmaker.com, quote.com, and hotbot.com."
searchnewz